Connected TV Advertising Statistics in Colombia (2026)
Updated March 2026 · Colombia · Digital Advertising
USD 1.2 billion
Total Digital Ad Spend
Colombia's digital ad expenditure in 2026
USD 250 million
Connected TV Ad Spend
Projected investment in CTV advertising in Colombia
2.3 hours
Average Daily CTV Usage
Average consumer daily time spent on CTV devices
68%
CTV Penetration Rate
Percentage of households with connected TV devices
87% of internet users
Digital Ad Reach
Extent of digital ad exposure via connected TVs in Colombia
Colombia's connected TV advertising market is rapidly expanding, with a projected spend of USD 250 million in 2026. The high penetration rate of 68% indicates widespread adoption of CTV devices among households, supporting robust advertising opportunities. As consumers spend over two hours daily on CTV platforms, advertisers are increasingly prioritizing this channel for targeted campaigns.
Frequently Asked Questions
What is the projected growth of CTV advertising in Colombia by 2026?
CTV advertising is expected to grow by approximately 20% annually, reaching USD 250 million in 2026, driven by increased device adoption and consumer engagement.
How does CTV penetration compare to traditional TV in Colombia?
CTV penetration is at 68%, surpassing traditional TV viewership, highlighting a significant shift towards digital and on-demand content consumption.
SR
StateGlobe Research
The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.