35%
Connected TV Advertising Market Share
Proportion of digital ad spend allocated to connected TV in China
¥320 billion (USD 45 billion)
Total Connected TV Ad Spend
Total advertising expenditure on connected TV platforms in 2026
650 million
Number of Connected TV Users
Number of active connected TV users in China
1 hour 20 minutes
Average Ad Viewing Time per User
Average daily connected TV ad viewing time per user
18%
Digital Ad Revenue Growth Rate
Annual growth rate of connected TV ad revenue in China
China's connected TV advertising market continues to expand rapidly, reaching a total spend of ¥320 billion (USD 45 billion) in 2026. The increasing number of connected TV users, now at 650 million, reflects growing consumer engagement and platform penetration. Advertisers are allocating 35% of their digital ad budgets to connected TV, emphasizing its importance in China’s multimedia ecosystem.
The average user spends over an hour daily watching connected TV ads, indicating high engagement levels. The sector's annual revenue growth rate of 18% underscores its dynamic evolution, driven by advancements in ad targeting and content personalization. This trend suggests a promising future for connected TV advertising in China, with continued investment and innovation expected to boost reach and effectiveness.
Frequently Asked Questions
What is the projected growth of connected TV advertising in China by 2026?
It is expected to grow by approximately 18% annually, reaching ¥320 billion (USD 45 billion) in ad spend, driven by increasing user engagement and digital ad budgets.
How many people in China are using connected TV for advertising in 2026?
About 650 million users are actively engaging with connected TV content, making it a key platform for advertisers targeting Chinese consumers.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.