In Chile, the average video thumbnail click-through rate (CTR) has increased to 4.8% in 2026, reflecting improved targeting and creative strategies. Chilean consumers are increasingly engaging with video content, spending around 2.5 hours daily on various platforms, with mobile devices dominating viewership at 78%. This surge highlights the importance of compelling thumbnails to capture attention and boost engagement in a competitive digital landscape.
Advertising spend on video content in Chile has reached approximately $210 million USD, indicating robust investment in digital marketing. Campaigns are seeing an average engagement rate of 6.2%, emphasizing the effectiveness of localized, culturally relevant videos. As Chile’s digital infrastructure continues to strengthen, brands are expected to further optimize video marketing strategies to maximize ROI and audience connection.