Chile's email marketing ROI in 2026 continues to demonstrate strong profitability, with an average of $95 earned per dollar spent. High open and click-through rates reflect a highly engaged audience and effective targeting strategies. Businesses are increasingly optimizing their email campaigns for mobile devices, with mobile opens accounting for 66% of total opens, which supports the trend towards mobile-first marketing approaches.
This growth is driven by the expanding digital economy and increased internet penetration in Chile. Companies are focusing on personalized content and automation to sustain engagement and maximize ROI, making email marketing a vital part of their overall digital strategy. The steady 12% annual growth in email subscriptions further underscores the sector's robustness and potential for future expansion.