USD 950 million
Total Digital Advertising Spend (USD)
Chile's digital ad expenditure in 2026
USD 280 million
Connected TV Ad Spend (USD)
Projected connected TV advertising expenditure
29.5%
Percent of Digital Ads via Connected TV
Share of digital ads on connected TV platforms
2 hours 15 minutes
Average Daily Connected TV Viewing Time
Average daily time Chileans spend on connected TV
78%
Consumer Penetration of Connected TV
Percentage of households with connected TV devices
Chile's digital advertising market continues to expand rapidly in 2026, with connected TV capturing nearly 30% of digital ad spend. The growth reflects increased consumer engagement and the shift towards streaming platforms, driven by high household penetration and technological adoption. Advertisers are increasingly leveraging connected TV to reach engaged audiences with targeted content, boosting overall ad effectiveness.
The average daily viewing time on connected TV remains high at over two hours, indicating strong consumer interest. As more households upgrade to smart TVs, businesses are investing more in connected TV ads, fostering a vibrant digital advertising ecosystem. This trend underscores Chile's shift towards digital and streaming media as primary channels for marketing and entertainment.
Frequently Asked Questions
What is the main driver behind the growth of connected TV advertising in Chile?
The increasing penetration of smart TVs and streaming platforms has significantly driven the growth of connected TV advertising, as consumers prefer on-demand content.
How effective is connected TV advertising in Chile?
Connected TV ads are highly effective due to high engagement levels, targeted capabilities, and the growing consumer preference for streaming content.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.