By 2026, Chad's social commerce market has expanded significantly, with over 1.2 million users actively engaging across platforms like Facebook and WhatsApp. The majority of these users access social commerce through mobile devices, reflecting high smartphone penetration. The average transaction size has increased to ₣15,000, indicating growing consumer confidence and purchasing power within the digital space.
The social commerce sector in Chad continues to grow at a rate of around 20% annually, driven by increased internet accessibility and mobile adoption. Local businesses increasingly leverage social platforms for sales, boosting the economy and creating new opportunities for entrepreneurs. Despite challenges, digital literacy efforts are helping to expand the user base and transaction volume further.