By 2026, Chad's mobile video user base has grown significantly, with an estimated 2.5 million users engaging daily for an average of 45 minutes. This surge reflects increased smartphone adoption and improved mobile infrastructure, making video content a vital part of digital communication in the country.
Mobile marketing spending in Chad has reached USD 15 million, driven by higher engagement rates and effective targeted campaigns. Advertisers are leveraging short-form videos and localized content to maximize impact, with click-through rates surpassing 3%, indicating promising growth in digital advertising effectiveness.