Chad's connected TV advertising market is experiencing rapid growth, with projected ad spend reaching $1.2 million in 2026. The increasing adoption of connected TVs, now at 15% household penetration, indicates a shift towards more digital and targeted advertising strategies. The rising internet connectivity and smartphone usage are fueling this trend, making connected TV a vital platform for advertisers aiming to reach urban and semi-urban audiences.
The overall digital advertising sector in Chad is expanding at an estimated 20% annually, driven by increased smartphone penetration and digital literacy. With over 2.3 million daily viewers on connected TVs, advertisers are investing more heavily in personalized content. Mobile advertising remains dominant, with expenditures nearing $3.8 million, highlighting the importance of mobile-first strategies in Chad’s evolving digital ecosystem.