By 2026, nearly half of Cape Verde's internet users are engaged in social commerce, reflecting widespread digital adoption and a growth in online shopping habits. Mobile devices dominate transactions, indicating a shift towards convenient, on-the-go purchasing behaviors. The predominance of female users highlights targeted marketing opportunities, especially in fashion and beauty sectors.
The average monthly spend per social commerce user continues to rise, emphasizing increasing consumer confidence and trust in online platforms. Local currency transactions facilitate higher engagement, while popular categories like electronics and fashion drive platform growth. These trends suggest a vibrant, expanding social commerce landscape within Cape Verde's digital economy.