Cape Verde's digital advertising scene is expanding, with an estimated PPC impression share of 38% in 2026, reflecting increased online engagement. Marketers are investing approximately 4.2 million CVE, or around 38,000 USD, into PPC campaigns to reach the growing internet user base. The average click-through rate of 4.2% indicates effective ad targeting and rising competition within the digital space.
The number of active PPC campaigns has risen to about 1,250, showcasing a vibrant digital marketing industry. With an average CPC of 1,200 CVE (roughly 11 USD), businesses are optimizing their ad spend to maximize reach and conversions. As internet penetration continues to grow, Cape Verde's digital advertising landscape is poised for further expansion, attracting local and international brands alike.