Instagram Shopping Social Commerce Statistics in Cape Verde (2026)

Cape Verde's social commerce landscape is thriving in 2026, with nearly half a million users actively engaging in Instagram Shopping. Small businesses are increasingly adopting the platform to reach local and regional markets, driven by high mobile penetration and digital literacy. The average spend per user indicates that consumers are comfortable making purchases directly through social media, boosting the local economy and supporting entrepreneurial growth.

The total social commerce revenue of $25 million highlights the significance of Instagram as a sales channel in Cape Verde. The rising adoption among small enterprises reflects a shift towards digital-first retail strategies. As social commerce matures, further investments in digital infrastructure and marketing are expected to enhance user engagement and sales, making Cape Verde a notable emerging market in social media-driven commerce.