E-commerce Return Rate Statistics in Cape Verde (2026)

Cape Verde's e-commerce return rate of 8.5% indicates a moderate level of product satisfaction and logistical efficiency. The total revenue of USD 125 million reflects the country's growing digital economy, driven by increased internet access and mobile commerce adoption. The average order value suggests consumers are making smaller, frequent purchases, which can influence return patterns and operational costs for online retailers.

The diversity in return rates across categories highlights specific challenges and opportunities within Cape Verde's e-commerce landscape. Electronics tend to have higher return rates at 12%, possibly due to product dissatisfaction or incompatibility, whereas groceries have a lower return rate of 4%, indicating stability in essential goods. As the market matures, retailers are expected to optimize logistics and customer service to further reduce returns and enhance consumer trust.