52%
Cart Abandonment Rate
Cape Verde's e-commerce cart abandonment rate in 2026
₡15,300
Average Order Value
Average transaction amount in local currency in 2026
38%
Online Shopper Penetration
Percentage of internet users engaging in online shopping
67%
Mobile Commerce Share
Proportion of e-commerce sales via mobile devices
81%
Digital Payment Adoption
Percentage of online transactions completed with digital payments
Cape Verde's e-commerce landscape in 2026 shows a high cart abandonment rate of 52%, indicating potential barriers like payment security or user experience issues. Despite this, the average order value has increased to ₡15,300, reflecting growing consumer confidence and increased purchasing power. Mobile commerce continues to dominate, accounting for 67% of sales, driven by widespread mobile device usage and improved mobile payment options.
Online shopping penetration has reached 38%, signifying a significant shift towards digital retail among Cape Verdeans. The strong adoption of digital payments at 81% highlights the country's progress in financial inclusion and digital infrastructure. These trends suggest a resilient e-commerce sector poised for further growth as digital adoption deepens and logistical challenges are addressed.
Frequently Asked Questions
What factors contribute to the high cart abandonment rate in Cape Verde?
Key factors include payment security concerns, limited payment options, and website usability issues, which are being addressed with improved digital payment systems.
How is mobile commerce affecting Cape Verde's retail sector?
Mobile commerce is significantly boosting sales, with nearly 70% of online transactions conducted via mobile devices, making it central to digital retail strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.