In 2026, social commerce continues to grow rapidly in Canada, with 24 million users actively engaging in shopping via social media platforms. The majority of transactions are mobile-based, with Instagram leading as the top platform for product discovery and purchasing. The average monthly spend per user has increased to C$320, indicating a strong shift towards social-driven shopping behaviors among consumers.
Younger Canadians aged 18-34 dominate social commerce usage, comprising 72% of active participants. This demographic's preference for mobile shopping and social media engagement is fueling the expansion of social commerce in the country. Retailers are increasingly leveraging these platforms for marketing and sales, recognizing social commerce as a vital component of their digital strategy in 2026.