Connected TV Advertising Statistics in Canada (2026)

In 2026, Canada's connected TV advertising sector is projected to reach CAD 1.8 billion, reflecting a significant increase driven by the rising adoption of smart TVs and streaming services. With 20 million connected TV users, advertisers are increasingly shifting budgets to target this highly engaged audience, capturing around 35% of the country's digital ad spend. This growth underscores the importance of CTV as a key channel in Canada's digital marketing landscape.

The expanding CTV market signifies a shift towards more personalized and targeted advertising strategies, supported by advanced data analytics and viewer insights. Brands are leveraging this platform to enhance engagement and ROI, as ad revenues per user rise to an average of CAD 90. As overall digital advertising continues to grow at 12% annually, CTV's role is expected to become even more dominant in Canada's media mix.