Cameroon's e-commerce landscape in 2026 shows rapid growth, driven by increased adoption of mobile money and digital payment solutions. The 45% digital payment penetration indicates a significant shift from cash-based transactions, supported by widespread mobile device usage and improved internet infrastructure. This trend is expected to continue as both consumers and merchants embrace secure, convenient online payment methods, boosting overall e-commerce activity.
With an estimated USD 1.2 billion in revenue, Cameroon is experiencing a burgeoning e-commerce market. Mobile money dominates the transaction landscape, accounting for 78% of e-commerce payments. The average transaction value of USD 35 reflects a diverse range of online purchases, from everyday essentials to electronics. Continued investments in digital infrastructure and financial inclusion initiatives will likely sustain this positive growth trajectory.