Cameroon's connected TV advertising market has experienced significant growth, with ad spend reaching approximately USD 45 million in 2026. This reflects an increasing shift towards digital media and the rising popularity of smart TVs among urban populations. The penetration rate of digital advertising stands at 58%, indicating widespread adoption of digital platforms across various sectors.
The average daily viewership of connected TV content in Cameroon reaches around 4.2 million viewers, highlighting a substantial audience base for advertisers. Approximately 22% of the total advertising budget is now allocated to connected TV, driven by improved internet infrastructure and changing consumer behavior. With 1.8 million connected TV devices installed nationwide, the landscape is set for continued digital advertising expansion.