65%
Average Cart Abandonment Rate
Reflects consumer hesitation in online shopping.
USD 1.2 billion
Total E-commerce Revenue
Projected revenue driven by increasing internet penetration.
4.5 million
Number of Online Shoppers
Growing digital adoption among urban residents.
70%
Mobile Commerce Share
Majority of transactions conducted via smartphones.
USD 65
Average Transaction Value
Indicative of mid-range purchase sizes.
Cameroon's e-commerce sector in 2026 is marked by a high cart abandonment rate of 65%, indicating potential issues with payment options or trust. Despite this, the total revenue is expected to reach USD 1.2 billion, fueled by increased smartphone usage and improved internet infrastructure. The rapid growth of online shoppers, now numbering around 4.5 million, reflects rising digital literacy and urbanization.
Mobile commerce dominates, accounting for 70% of all transactions, highlighting the importance of mobile-friendly platforms. The average transaction value of USD 65 suggests consumers are making moderate purchases online. As digital payment methods become more secure and accessible, the e-commerce landscape in Cameroon is poised for further expansion and increased consumer confidence.
Frequently Asked Questions
What factors contribute to high cart abandonment in Cameroon?
Key factors include limited payment options, trust issues, and high shipping costs, which discourage completing purchases.
How is mobile commerce impacting Cameroon’s e-commerce growth?
Mobile commerce is critical, with 70% of transactions happening via smartphones, facilitating access and boosting sales.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.