Burundi's social commerce sector is experiencing rapid growth in 2026, driven by increased mobile device penetration and social media usage. With over 2.8 million users on social platforms, nearly 1 million new buyers have emerged, reflecting rising digital engagement. Consumers are increasingly comfortable with online transactions, favoring mobile-friendly platforms, which now account for 70% of social commerce activity. This trend indicates significant opportunities for local businesses to expand online.
The average social commerce spend per user has reached approximately $45 monthly, demonstrating a growing trust and reliance on online shopping. As social media becomes a primary channel for buying and selling, the economy benefits from increased digital transactions, although infrastructure development remains crucial. Continued growth depends on enhancing digital literacy and ensuring secure, accessible payment options for all users.