Burundi's PPC impression share has increased modestly to 15% in 2026, reflecting growing digital engagement despite limited infrastructure. The total digital ad spend reached approximately $4.2 million, indicating a rising interest in online marketing within the country. Mobile devices dominate the digital landscape, with 68% of ads accessed via smartphones, emphasizing the importance of mobile-friendly advertising strategies.
The average CPC remains low at $0.45, making digital advertising accessible for local businesses. The CTR of 2.3% suggests improved targeting and ad relevance, but there's still significant room for growth compared to regional averages. As Burundi continues to develop its digital economy, advertising effectiveness and reach are expected to improve further in coming years.