Burundi's mobile video consumption is rapidly increasing, with over 3.2 million users engaging daily, driven by expanding smartphone access and improved internet infrastructure. Average daily viewing time of 45 minutes indicates strong user engagement, presenting significant opportunities for content creators and advertisers alike.
Mobile marketing revenue is projected to reach USD 45 million, fueled by rising ad impressions and targeted campaigns. As smartphone penetration hits 68%, businesses are increasingly leveraging mobile platforms for digital marketing, boosting economic activity in the country's digital ecosystem.