By 2026, Burundi's Instagram user base has grown significantly, with approximately 1.8 million active users engaging with social commerce features. The expanding digital landscape has encouraged more local businesses to adopt Instagram Shopping, with nearly 28% utilizing it for sales. This growth reflects increased smartphone penetration and improved internet access across urban and rural areas, fostering a vibrant online marketplace.
Social commerce sales through Instagram in Burundi are projected to reach USD 45 million in 2026, driven by rising consumer trust and mobile-friendly shopping options. Users are engaging in multiple transactions monthly, averaging 2.3 per person, which indicates active participation. The steady 15% annual growth highlights the country's shift towards digital retail, with Instagram playing a central role in this digital transformation.