Email Marketing ROI Statistics in Burundi (2026)

In Burundi, email marketing continues to demonstrate a strong ROI of approximately 240% in 2026, reflecting increased digital engagement despite infrastructural challenges. The growth in internet penetration and smartphone usage has led to higher email list sizes, with nearly half of internet users actively receiving marketing communications. Marketers are leveraging localized content to boost engagement, showing promising conversion rates in various sectors such as retail and agriculture.

Despite modest click-through and conversion rates compared to global averages, Burundi's email marketing strategies are becoming more refined, focusing on personalized messaging and automation. The revenue per email indicates a steady increase in e-commerce and services, emphasizing the importance of email as a cost-effective channel for reaching consumers in Burundi’s evolving digital economy.