USD 4.2 million
Total Digital Advertising Spend
Projected digital ad expenditure in Burundi for 2026
28%
Connected TV Penetration
Percentage of households with connected TV devices in Burundi
USD 1.8 million
Advertising Revenue from CTV
Revenue generated specifically from connected TV advertising
1 hour 15 minutes
Average Daily CTV Viewership Time
Average daily time spent by viewers on connected TV in Burundi
1,250
Number of CTV Ad Campaigns
Number of active connected TV advertising campaigns in 2026
Despite a smaller market size, Burundi's connected TV advertising sector is expanding rapidly, supported by rising internet penetration and smartphone usage. Advertisers are increasingly investing in CTV to capitalize on its ability to deliver personalized content, which is crucial for market penetration and brand loyalty in this emerging digital landscape. Future projections suggest continued growth in ad spend and viewership hours.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.