Social Commerce Statistics in Bulgaria (2026)

By 2026, Bulgaria has seen a significant rise in TikTok Shop users, with nearly 2.8 million active shoppers, reflecting the country's growing digital adoption. The social commerce sector generated approximately €150 million, driven by increased influencer marketing and seamless shopping experiences directly within TikTok. The average purchase value remains around €55, indicating a mature market with frequent, moderate spend online.

User engagement with social commerce content is notably high at 72%, illustrating strong consumer interest. The sector's rapid growth rate of 35% shows the increasing importance of TikTok as a shopping platform. Bulgarian retailers and brands are leveraging TikTok's interactive features to boost sales, making social commerce a vital part of their digital strategies in 2026.