Social Commerce Revenue Statistics in Bulgaria (2026)

Bulgaria's social commerce sector has seen robust growth, with revenues reaching €600 million in 2026. The increasing adoption of social media platforms and improved digital infrastructure have contributed to this upward trend. The number of active social shoppers now stands at 2.5 million, reflecting a significant portion of the population engaging in online purchasing via social channels. Average spending per user has also increased, indicating higher trust and comfort with social commerce platforms.

The penetration rate of 35% demonstrates that over a third of internet users participate in social commerce activities. Facebook Shops remains the dominant platform, accounting for over half of all transactions. This trend highlights the importance of social media marketing and the shift towards more integrated shopping experiences. As Bulgaria continues digital transformation efforts, social commerce is poised for further expansion and innovation in the coming years.