Bulgaria's digital advertising market in 2026 is projected to reach €220 million, demonstrating steady growth driven by increased adoption of programmatic and PPC strategies. The PPC segment continues to dominate, capturing 65% of the digital ad spend, reflecting brands' focus on targeted campaigns. The average CPC remains affordable at €0.35, making Bulgaria attractive for both local and international advertisers seeking cost-effective solutions.
Mobile advertising continues to expand rapidly, accounting for €140 million of the total spend, highlighting the shift towards mobile-first strategies. With 78% of digital ads served programmatically, Bulgaria's advertising ecosystem is increasingly automated, allowing for more precise targeting and measurement. These trends indicate a mature digital advertising environment poised for further growth in 2026.