Facebook Marketing Statistics in Bulgaria (2026)

In 2026, Bulgaria's Facebook user base has grown to 3.2 million, reflecting increased internet penetration and digital adoption. The average engagement time of 8.5 hours per month indicates high user involvement, making Facebook a vital platform for brands targeting Bulgarian consumers. The escalating ad spend of €45 million demonstrates growing confidence among advertisers in Facebook's marketing potential, driven by targeted advertising and detailed analytics.

Facebook's advertising reach continues to expand, with 2.8 million users regularly exposed to campaigns. The social commerce sector is thriving, with €120 million in revenue generated through Facebook Shops and related features. This trend highlights Bulgaria's shift toward online shopping and the importance of social media in e-commerce strategies. Businesses leveraging Facebook's tools are likely to see increased brand exposure and sales growth in 2026.