4.2%
Average Video Thumbnail CTR
Video marketing campaigns in Brunei see an average CTR of 4.2% in 2026.
USD 65 million
Digital Ad Spend
Brunei's digital advertising expenditure on video content reaches USD 65 million in 2026.
78%
Percentage of Population Using YouTube
Approximately 78% of Brunei's population actively use YouTube for content consumption.
1 hour 15 minutes
Average Watch Time per User
The average daily watch time per user on video platforms is 75 minutes in 2026.
Lifestyle & Travel
Top Video Category
Lifestyle and travel videos dominate Brunei's video content consumption in 2026.
Brunei's digital landscape continues to expand, with a significant increase in the use of video marketing platforms. The average thumbnail CTR of 4.2% indicates effective engagement strategies among local brands, reflecting a mature digital advertising environment. The high percentage of internet users engaging with video content suggests strong potential for marketers to optimize thumbnail designs for better conversion rates.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.