310,000
Total social commerce users
Number of Brunei residents engaging in social commerce in 2026
65 BND (~47 USD)
Average monthly social commerce spend
Average amount spent per user monthly on social commerce platforms
78%
Mobile social commerce penetration
Percentage of users accessing social commerce via mobile devices
Instagram Shops
Top social commerce platform
Most popular platform for social shopping in Brunei 2026
55%
Social commerce revenue share of e-commerce
Proportion of total e-commerce revenue generated through social channels
The increasing popularity of social commerce in Brunei suggests a shift in consumer behavior towards more informal and social-based shopping experiences. Businesses are leveraging social media channels to reach more customers, and mobile devices are crucial to this trend. As social commerce continues to expand, it is expected to reshape retail strategies and consumer engagement, making social platforms vital for brands targeting Brunei's digitally active population.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.