Instagram Shopping Social Commerce Statistics in Brunei (2026)

By 2026, Brunei's Instagram shopping user base is expected to reach around 150,000, reflecting rising social media engagement among consumers. The social commerce sector is projected to generate approximately 45 million USD in revenue, driven by increased online shopping adoption and digital payment integrations. Small businesses are increasingly leveraging Instagram, with 65% now actively using the platform to reach customers, fueling local e-commerce growth.

The average monthly spending per user is anticipated to be about 300 USD, indicating strong consumer confidence in social commerce. The user base growth rate of 20% over the past year highlights rapid digital adoption in Brunei. As social media and digital payment ecosystems expand, Brunei's social commerce landscape is poised for sustained growth, offering new opportunities for entrepreneurs and consumers alike.