320,000
Number of online shoppers
Brunei's online shoppers in 2026, representing about 70% of internet users.
USD 85
Average transaction value
Average online purchase value in Brunei for 2026, indicating increasing consumer spending.
65%
Mobile payment adoption rate
Majority of Brunei's e-commerce transactions are via mobile payments in 2026.
210,000
E-wallet users
Number of active e-wallet users in Brunei, showing rapid digital wallet adoption.
USD 2.4 billion
Annual e-commerce sales
Total e-commerce sales in Brunei projected for 2026, reflecting significant online retail growth.
Brunei's e-commerce ecosystem is rapidly expanding, driven by increased smartphone penetration and the adoption of digital payment methods. Consumers prefer mobile wallets and e-wallets, contributing to a seamless online shopping experience. The growth reflects a shift towards cashless transactions, supported by government initiatives promoting digital economy development.
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Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.