E-commerce Statistics in Brunei (2026)

Brunei's e-commerce sector continues to grow steadily, with a cart abandonment rate of 65% in 2026, indicating room for improved checkout processes. The average transaction value has increased to B$120, reflecting higher consumer confidence. Mobile commerce dominates, accounting for 70% of online transactions, driven by widespread smartphone use. E-commerce penetration at 55% suggests more Bruneians are shopping online, yet challenges remain in reducing cart abandonment and enhancing user experience.

The total e-commerce revenue in Brunei is projected at B$480 million, highlighting the sector's expanding contribution to the economy. As digital infrastructure improves, more consumers are shifting to online shopping, especially via mobile devices. Businesses focusing on seamless mobile experiences and personalized checkout procedures can capitalize on this growth. Continued investment in digital payments could further reduce abandonment rates and boost overall sales.