Mobile Video Consumption and Marketing Statistics in Brazil (2026)

Brazil's mobile video landscape in 2026 shows a significant increase in user engagement, with an average of over 17 hours per month. The rise in mobile internet penetration and affordable smartphones have driven this growth, making video content a primary digital activity for many Brazilians. Marketers are capitalizing on this trend, allocating substantial budgets toward mobile video campaigns to reach highly engaged audiences.

The advertising sector in Brazil is witnessing a surge in mobile video ad spend, expected to surpass $2.8 billion. Content creators are booming, fostering local talent and diverse content genres. As mobile video consumption continues to grow, brands are adopting innovative strategies to enhance engagement, including personalized ads and interactive formats, to maximize ROI in this dynamic digital environment.