Connected TV Advertising Statistics in Brazil (2026)

Brazil's connected TV advertising market is experiencing rapid growth, driven by increasing consumer adoption of smart TVs and streaming devices. In 2026, ad spend on CTV platforms has surpassed traditional digital channels, accounting for 35% of the total digital ad budget, reflecting shifting viewer habits. Advertisers are investing heavily in targeted, high-engagement campaigns to reach Brazil's expanding digital-savvy population.

With 75 million users engaging with connected TV content, brands are leveraging this platform for personalized advertising experiences. The average ad view time of 22 seconds indicates high viewer engagement, while the 20% annual growth rate demonstrates the sector's expanding influence. As CTV continues to evolve, Brazil's digital advertising landscape is becoming more dynamic and data-driven, offering new opportunities for brands and marketers.