E-commerce Statistics in Brazil (2026)

Brazil's e-commerce sector in 2026 continues to grow rapidly, with a significant increase in mobile shopping driven by widespread smartphone adoption. Despite this growth, the high cart abandonment rate of 65% suggests ongoing challenges in checkout processes and payment options. Retailers are investing in streamlined interfaces and diversified payment methods to convert more visitors into buyers.

The total online retail revenue has reached approximately USD 70 billion, reflecting expanding consumer confidence and improved logistics. The average order value of R$ 420 indicates healthy consumer spending, while nearly 78% of shoppers prefer mobile devices, highlighting the importance of mobile-optimized platforms. The large base of active online consumers underscores Brazil's growing digital economy.