Top 10 Social Commerce Platforms in Vietnam (2026)

Social commerce continues to revolutionize online shopping in Vietnam. In 2026, these platforms dominate the market, connecting millions of users with seamless shopping experiences.

1. ZaloCommerce

ZaloCommerce leads with 65% of social commerce transactions in Vietnam in 2026, offering integrated messaging and shopping features that drive user engagement.

2. Shopee Live

Shopee Live accounts for 20% of social commerce sales, leveraging live streaming to boost real-time shopping and influencer collaborations.

3. Facebook Shops Vietnam

Facebook Shops captures 8% of the market, utilizing its vast user base for targeted advertising and direct product sales.

4. Tiki Social Hub

Tiki's social features contribute to 3% of social commerce activities, focusing on social sharing and community engagement.

5. Lazada Social

Lazada Social holds 2% of the market share, integrating social features within its e-commerce platform for a more interactive shopping experience.

6. TikTok Shopping Vietnam

TikTok Shopping reaches 1.5% of the market, capitalizing on short videos and influencer marketing to drive conversions.

7. Sendo Live

Sendo Live accounts for 0.8% of social commerce sales, emphasizing live auctions and flash sales to attract buyers.

8. Zing MP3 Social Shopping

Zing MP3's social shopping features contribute to 0.4%, blending entertainment and commerce to engage younger audiences.

9. Viber Shop Connect

Viber Shop Connect holds 0.2%, focusing on community groups and direct messaging to facilitate peer-to-peer sales.

10. Nham24 Social Marketplace

Nham24's social marketplace accounts for 0.1%, mainly serving local food and grocery deliveries through social channels.

Conclusion

Vietnam's social commerce landscape in 2026 is diverse and rapidly evolving, with platforms integrating social interaction and shopping seamlessly. Businesses that leverage these platforms effectively will likely see significant growth in the coming years.

Frequently Asked Questions

Q: What is the most popular social commerce platform in Vietnam in 2026?

A: ZaloCommerce remains the most popular, capturing the majority of social commerce transactions due to its integrated messaging and shopping features.

Q: How is live streaming influencing social commerce in Vietnam?

A: Live streaming, especially through platforms like Shopee Live and Sendo Live, is a key driver of real-time engagement and sales, making it essential for brands.

Q: What role does social media play in Vietnam's e-commerce growth?

A: Social media platforms like Facebook and TikTok are vital for marketing, customer engagement, and direct sales, fueling the rapid growth of social commerce.

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All statistics are 2026 estimates and projections based on industry trend analysis.