Social Commerce Influencer Sales Statistics in Vietnam (2026)

Vietnam's social commerce sector is experiencing rapid growth, with influencer-driven sales reaching VND 150 trillion in 2026. The increasing number of active influencers, now over 1.2 million, reflects the country's digital adoption and e-commerce expansion. Influencers are vital in shaping consumer choices, leveraging platforms like Facebook, TikTok, and Instagram to reach diverse demographics. The average monthly sales per influencer indicate a thriving ecosystem where content creators earn significant income.

User engagement remains high at 65%, demonstrating strong consumer trust and interest in influencer recommendations. The conversion rate of 8.5% suggests effective marketing strategies and personalized content. As social commerce continues to evolve, Vietnam's digital infrastructure and mobile penetration will further boost influencer sales, making it a key player in Southeast Asia's e-commerce landscape. This growth signals robust opportunities for brands and content creators alike.