Top 10 E-commerce Marketplaces in Ireland (2026)

Ireland's e-commerce landscape is rapidly evolving, with new platforms gaining popularity among consumers. In 2026, these marketplaces dominate the Irish online shopping scene, driven by innovative features and consumer preferences.

1. Amazon Ireland

Amazon Ireland captured 45% of the e-commerce market share in 2026, making it the most popular platform for Irish shoppers, with a 12% growth since 2023.

2. eBay Ireland

eBay Ireland holds 15% of the market, experiencing a 5% increase in user base, driven by increased demand for used and vintage items.

3. AliExpress Ireland

AliExpress has grown to 8% market share, accounting for a 7% rise in Irish consumers purchasing directly from China in 2026.

4. Argos Ireland

Argos Ireland now commands 6% of the market, with a 4% growth, especially popular for home and electronics products.

5. Dublin MarketPlace

Local e-commerce platforms like Dublin MarketPlace now hold 5%, highlighting a shift towards regional online shopping options.

6. Currys PC World Ireland

Specializing in electronics, Currys PC World Ireland accounts for 4% of the market, with a 6% growth fueled by demand for smart tech.

7. Zalando Ireland

Zalando, focusing on fashion, has increased its market share to 3%, with a 9% growth rate in 2026.

8. Very Ireland

Very Ireland's e-commerce share is at 2%, with steady growth driven by online furniture and appliance sales.

9. Littlewoods Ireland

Littlewoods Ireland maintains 2% of the market, seeing a 3% increase, especially in fashion and beauty categories.

10. B&M Ireland

B&M's online platform accounts for 1.5%, with a 5% growth, mainly in household essentials and discount products.

Conclusion

The Irish e-commerce market in 2026 is marked by dominance from global giants like Amazon, alongside thriving regional platforms. Continuous innovation and consumer preferences are shaping a dynamic online shopping environment in Ireland.

Frequently Asked Questions

Q: Which e-commerce platform leads in Ireland in 2026?

A: Amazon Ireland remains the market leader in 2026, capturing 45% of the market share.

Q: Has local Irish e-commerce platforms grown significantly?

A: Yes, regional platforms like Dublin MarketPlace and others have increased their market share, reflecting a shift toward local shopping options.

Q: What categories are most popular among Irish online shoppers in 2026?

A: Electronics, fashion, and household goods continue to be top categories, driven by consumer demand for convenience and variety.

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All statistics are 2026 estimates and projections based on industry trend analysis.