Cross-Border E-commerce Statistics in Ireland (2026)

Ireland's cross-border e-commerce sector has experienced significant growth, reaching €12.5 billion in 2026. The increasing popularity of online shopping abroad is driven by competitive pricing, product variety, and improved digital infrastructure. Irish consumers now prefer seamless mobile shopping experiences, with nearly three-quarters of transactions conducted via smartphones. Retailers continue to expand their cross-border offerings to capitalize on this expanding market, fostering a vibrant digital economy.

The rise in cross-border e-commerce has also led to a more diverse retail landscape, with over 4,200 retailers actively targeting Irish customers. Consumer preferences lean towards international brands, supported by efficient logistics and favorable currency exchange rates. As the market matures, Irish consumers demonstrate a willingness to spend more per transaction, indicating growing confidence and trust in online international shopping platforms.