$45 million
Total social commerce revenue
Projected social commerce revenue in Bhutan for 2026
320,000
Number of active social commerce users
Estimated active users engaging in social commerce activities
$140
Average transaction value
Average amount spent per social commerce transaction in USD
18%
Growth rate of social commerce revenue
Annual growth rate compared to 2025
Facebook Marketplace
Most popular social commerce platform
Leading platform for social transactions in Bhutan
Bhutan's social commerce sector is experiencing steady growth in 2026, driven by increased internet penetration and smartphone adoption. Consumers favor platforms like Facebook Marketplace for their ease of use and local product availability, contributing to the $45 million revenue forecast.
The rise in active users to over 320,000 reflects Bhutan's expanding digital economy. As social commerce matures, businesses are leveraging targeted marketing and digital payments, which further fuels consumer engagement and transaction volumes, shaping Bhutan's e-commerce landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.