By 2026, Facebook remains the dominant social media platform in Bhutan, with over 1.2 million active users. Businesses increasingly rely on Facebook ads, with 65% of local companies utilizing the platform for marketing efforts. The advertising revenue has grown to USD 18 million, reflecting rising digital engagement among Bhutanese consumers. The average user spends about 45 minutes daily on Facebook, indicating high engagement levels in the digital space.
The effectiveness of Facebook marketing is evident in the click-through rate of 3.8%, showcasing targeted advertising success. Bhutan's digital infrastructure and smartphone penetration continue to improve, supporting this growth. Small to medium enterprises benefit significantly from Facebook’s affordable advertising options. Overall, Facebook’s role in Bhutan’s digital marketing landscape is projected to expand further, boosting local economic activity and online presence.