Bhutan's digital advertising landscape is expanding rapidly, with Facebook remaining a dominant platform. The average cost per click is expected to rise slightly, reflecting increased competition among advertisers. Small and medium-sized businesses are investing more monthly, signaling confidence in digital marketing channels. As internet penetration grows, Facebook's role in local marketing strategies will become even more significant.
The share of digital advertising in Bhutan's overall marketing budget is projected to reach 35%, with a substantial number of active advertisers. Engagement rates on mobile devices remain strong, indicating effective ad targeting and creative content. These trends suggest a vibrant and competitive Facebook ad ecosystem, poised for further growth as digital adoption accelerates across the country.