4.2 million
Mobile Video Users
Number of mobile video users in Benin in 2026
48 minutes
Average Daily Video Time
Average daily time spent on mobile videos per user in 2026
USD 35 million
Mobile Video Ad Spend
Total mobile video advertising expenditure in Benin in 2026
65%
Smartphone Penetration
Percentage of population owning smartphones in Benin in 2026
22%
Growth in Mobile Video Ads
Year-over-year increase in mobile video ad spend in 2026
Benin's mobile video consumption has surged in 2026, with over 4.2 million users engaging daily for nearly 50 minutes. This growth reflects increased smartphone adoption and mobile internet accessibility across urban and rural areas, creating new opportunities for content creators and advertisers alike.
Mobile marketing strategies are expanding rapidly, with USD 35 million spent on video ads this year. The rise in ad spend aligns with the growing smartphone penetration rate of 65%, emphasizing the importance of mobile-first campaigns for brands targeting the Beninese market.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.