€1.2 billion
Total Digital Ad Spend
Belgium's total digital advertising expenditure in 2026, reflecting a 15% increase from 2025.
€150 million
Connected TV Ad Spend
Projected investment in connected TV advertising, accounting for 12.5% of total digital ad spend.
3 hours
Average Weekly CTV Viewership
Average time Belgians spend watching connected TV platforms weekly in 2026.
78%
Digital Ad Penetration Rate
Percentage of Belgian internet users exposed to digital advertising in 2026.
4.8 million
Number of Connected TV Users
Number of connected TV device users in Belgium, roughly 70% of internet households.
Belgium's digital advertising market is experiencing rapid growth, with connected TV ads making up a significant share of total digital spend in 2026. The increasing popularity of smart TVs and streaming services has driven advertisers to shift budgets towards connected TV platforms, aiming to reach a more engaged and targeted audience. This trend reflects Belgium's digital maturity and changing consumer viewing habits.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.