In Belarus, the average thumbnail CTR for videos has risen to 4.8% in 2026, reflecting increased competition and improved targeting. Viewers are engaging more with video content, with an average watch time of over three minutes, indicating deeper interest. Digital advertising budgets have grown to approximately $120 million, showcasing the country's shift toward video-centric marketing strategies, especially on popular platforms like VKontakte and TikTok.
Social media engagement rates for videos have increased to 7.2%, highlighting the effectiveness of visual content in Belarus. Nearly 78% of local marketers now incorporate video into their campaigns, demonstrating its importance in reaching target audiences. As digital literacy improves, businesses are investing more in high-quality video production to boost brand visibility and conversions across online channels.