By 2026, social commerce in Belarus, especially via Instagram Shopping, has become a significant part of the retail landscape. With nearly 2.4 million users actively engaging with shopping features, businesses are increasingly adopting visual selling strategies to reach consumers. The revenue from social commerce is expected to reach USD 320 million, reflecting growing consumer trust and platform investments in local markets.
The average spend per user reaching USD 134 indicates a steady increase in online purchasing behavior. Retailers utilizing Instagram Shopping have seen higher conversion rates, around 4.5%, emphasizing its effectiveness as a sales channel. As digital maturity advances, social commerce will likely continue expanding, creating new opportunities for small and large businesses alike.