By 2026, Barbados's digital advertising landscape has seen significant growth, with USD 15 million spent on digital ads, nearly doubling since 2022. Connected TV now accounts for 45% of this spend, reflecting increased consumer consumption of streaming content. The rising number of connected TV users, now at 120,000, indicates a shift towards digital platforms for entertainment and advertising, offering brands new engagement opportunities.
Viewer engagement on connected TV remains high at 68%, driven by targeted advertising and premium content. However, ad blockers, present in 12% of users, pose challenges to advertisers. Overall, Barbados's digital ad ecosystem is evolving rapidly, with connected TV playing a central role in reaching audiences effectively amid increasing digital adoption.