TikTok Shop Growth and Social Commerce Statistics in Zambia (2026)

Zambia's social commerce sector is experiencing rapid growth in 2026, driven by the rising popularity of TikTok Shop among young consumers. The proliferation of affordable smartphones and improved internet access have contributed to higher transaction volumes, with mobile commerce dominating the landscape. Local merchants are increasingly leveraging TikTok's platform to expand their reach, resulting in a projected $150 million USD in social commerce sales this year.

The increasing adoption of digital payments and mobile shopping is transforming Zambia's retail environment. As e-wallets and mobile banking become more accessible, consumers are spending more confidently online, boosting average transaction values. This digital shift is expected to continue, fostering a vibrant social commerce ecosystem that supports small businesses and promotes economic growth.