4.2 million
Number of social commerce users
Zambian population with active social commerce users
Fashion and Apparel
Most popular social commerce category
Leading category in Zambian social commerce platform sales
USD 45
Average monthly social commerce spend per user
Average amount spent by Zambian users online monthly
78%
Percentage of social commerce sales via mobile devices
Share of transactions completed on mobile
150,000
Number of active social commerce sellers
Number of Zambian vendors operating on social platforms
Zambia's social commerce market is rapidly expanding, with over 4.2 million users engaging in online buying in 2026. Mobile shopping dominates, accounting for nearly 78% of transactions, driven by widespread smartphone use. The fashion and apparel sector remains the top category, reflecting local preferences and the influence of social media personalities. E-commerce growth is bolstered by improved internet infrastructure and increased digital literacy across urban and rural areas.
The number of active social commerce sellers has reached approximately 150,000, indicating vibrant entrepreneurial activity. Consumers are willing to spend an average of USD 45 monthly, showcasing growing disposable income and trust in online transactions. As social commerce continues to evolve, local payment solutions and logistics improvements will further enhance the shopping experience, solidifying Zambia's position in the regional digital economy.
Frequently Asked Questions
What are the main social commerce categories in Zambia?
Fashion and apparel, electronics, beauty products, and home goods are the leading categories, with fashion dominating in 2026.
How is mobile usage impacting social commerce in Zambia?
With 78% of sales via mobile devices, mobile commerce is central to Zambia's social shopping growth, driven by affordable smartphones and data plans.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.